DEPLOYTOUR (Deployment of a trusted and secure common European Tourism Data Space) aims to establish the European Tourism Data Space (ETDS) by bringing together key actors from the tourism and data ecosystems—public authorities, SMEs, businesses, and research organisations—at local, national and EU levels. The project supports the digital transformation of the tourism sector, boosting Europe’s competitiveness and positioning it as a leading sustainable destination.
Building on the foundations of the DATES and DSFT initiatives, DEPLOYTOUR focuses on developing data infrastructure, governance and real-world use case pilots while ensuring synergies with other initiatives. By enabling decentralised, secure and trusted data sharing, DEPLOYTOUR will unlock new opportunities for collaboration, innovation, and growth in tourism.
To showcase the impact of the European Tourism Data Space (ETDS), DEPLOYTOUR will deploy five use case pilots to address key challenges in tourism:
- Tourist overcrowding in natural areas and environmental impacts (Austria-Slovenia)
- Transforming mature destinations to make them more competitive, resilient and sustainable (Balearic Islands-Andalusia-Canary Islands, Spain)
- Supporting the competitiveness of the MICE sector (Paris region, France)
- Exploring a diversified tourism offer in Ano Syros, Greece, combining heritage and climate data
- Addressing the lack of a centralised platform to empower tourism SMEs (Lapland, Finland)
Project goals
- Develop and deploy the technical infrastructure of the European Tourism Data Space.
- Define a governance framework for the European Tourism Data Space.
- Develop pilots and use cases to show the tangible advantages of the European Tourism Data Space and its impact on the European tourism sector.
- Ensure interoperability, transversality, complementarity and synergies with other data and tourism initiatives.
- Implement a sound dissemination, communication and exploitation strategy.
Project partners
Full beneficiaries
- Anysolution Sl (ANYSOL), Spain – Coordinator
- Politecnico di Milano, Italy
- NTT Data Spain, Sl (NTTDES), Spain
- Amadeus Data Processing Gmbh (ADP), Germany
- Eona-X (EONA-X), France
- Ministero Del Turismo (MITUR), Italy
- Fundación Tecnalia Research & Innovation (TECNALIA), Spain
- Network Of European Regions For Competitive And Sustainable Tourism Asbl (NECSTOUR), Belgium
- City Destinations Alliance (CITYDNA), France
- Intellera Consulting Spa (INTELLERA), Italy
- ARCTUR Racunalniski Inzeniring Doo (ARCTUR), Slovenia
- Gmv Soluciones Globales Internet Sau (GMV-SGI), Spain
- Avoris Division Central (AVORIS), Spain
- Osterreich Werbung (AUSTRIA TOURISM), Austria
- Europeana Foundation (EF), the Netherlands
- Empresa Publica Para La Gestion Delturismo Y Del Deporte De Andaluciasa (EPGTDA SA), Spain
- Amadeus Sas (AMADEUS), France
- Plexus Tech Gmbh (PLEXUSTech), Germany
- Fraunhofer Gesellschaft Zur Forderung Der Angewandten Forschung Ev (FRAUNHOFER), Germany
- Hiberus It Development Services, Sl (HIBERUS), Spain
- Unparallel Innovation Lda (UNPARALLEL), Portugal
- Pleiades Synergatikos Schimatismos Technologias Kai Kainotomias Astiki Mi Kerdoskopiki Etaireia (PLEIADES), Greece
- The Data Appeal Company S.P.A. (DATA APPEAL), Italy
- Priemyselny Inovacny Klaster (IIC), Slovenia
- Turizem Bohinj - Zavod Za Pospesevanje Turizma (TURIZEM BOHINJ), Slovenia
- Lapin Ammattikorkeakoulu Oy (LAPLAND UAS), Finland
- Disset Consultores Comunicacion Y Marketing Sl (DISSET), Spain
- Universitat De Les Illes Balears (UIB), Spain
- Adquiver Media (ADQUIVER), Spain
- Trenitalia Spa (TRIT), Italy
- Turismo De Portugal I P (TURISMO PT), Portugal
- Universidade Nova De Lisboa (UNL), Portugal
- Libelium Lab Sl (LIBELIUM), Spain
- Stichting Breda University of Applied Sciences (BUAS), the Netherlands
- Asociacion Instituto Technologic Hotelero (ITH), Spain
Associated Entities
- Modul University Vienna GmbH (MU), Austria
- Ministry of Tourism (MinTour), Greece
- Agencia d’Estratègia Turística de les Illes Balears (AETIB), Spain
- FIWARE Foundation e.V. (FIWARE), Germany
Affiliated entities
- Amadeus Germany Gesellschaft mit beschränkter Haftung (Amadeus Germ), Germany
- Tecnologías Plexus SL (Plexus), Spain
- Hiberus IT Development Services, SL, Spain
- Uni Systems Systimata Pliroforikis Monoprosopi Anonymi Emporiki Etairia (UNIS), Greece
- Adquiver Data & Advanced Analytics, Sociedad Limitada (Addata), linked to Adquiver Media (AdQuiver), Spain
Disclaimer: Co-funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the European Health and Digital Executive Agency (HaDEA). Neither the European Union nor HaDEA can be held responsible for them.
Funding information
| Funding stream | The Digital Europe Programme (DIGITAL) (opens in new window) |
| Contract number | 101173388 |
| Funders | |
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Key project impact
| Common European data space for tourism established | 1 |
| Interoperability and federation with other data spaces established | 2 |
| Strategic use pilots answering key challenges in the tourism sector piloted, with supporting datasets and blueprints | 5 |