EXCENTRIC aims to empower organisations in the European Cultural and Creative Sectors and Industries (CCSI) to develop, adopt and integrate collaborative, data-driven tools that support smarter digital operations. It tackles the limited use of data in experience-driven sectors—live music, festivals, theatre and museums—which create value through intangible, audience-centric cultural experiences.
The project develops and implements a collaborative data practice through four sector-specific and two cross-sectoral pilots. By co-designing, testing and equipping organisations with smart, operations-oriented data infrastructure and tools, EXCENTRIC enables data-informed innovation in programming, pricing, resource management and audience engagement.
The project involves the creative workforce in shaping tools aligned with their skills, needs, and workflows. It builds organisational capacity, fosters data literacy and encourages the long-term adoption and adaptation of digital tools to ensure sustained innovation beyond the project's lifecycle.
At the policy level, EXCENTRIC will generate evidence-based recommendations for advancing digital transformation, using insights and metrics derived from the pilots to support scalable, sector-relevant innovation.
Project goals
- Develop and implement a collaborative data practice by executing four sector-specific and two cross-sectoral pilots under real working conditions.
- De-silo organisations in experience sectors and promote responsible and effective digital tourism.
- Co-design, test, and equip experience sector organisations with operations-focused data models and digital tools.
- Apply human-centric principles to the design of tools and processes for the experience sectors.
- Build organisational capabilities, data literacy and skillsets to enable the adoption, diffusion and customisation of digital tools in four experience sectors.
- Formulate evidence-based recommendations for successful digital transformation.
Project partners
- Erasmus Universiteit Rotterdam, the Netherlands – coordinator
- Ars Electronica Linz GmbH & Co KG, Austria
- Stichting Waag Society, the Netherlands
- Museum Booster GmbH, Austria
- KEA European Affairs, Belgium
- Fondazione Romaeuropa Arte e Cultura, Italy
- Drustvo Racunalniski Muzej, Slovenia
- Oulun Kulttuurisäätiö sr, Finland
- CTL Cultural Trend Lisbon Production & Managem, Portugal
- Stadt Dortmund, Germany
- European Festivals Association, Belgium
- LIVE (Developing Musical Actions), France
- Europeana Foundation, the Netherlands
Funding information
| Funding stream | Horizon Europe (opens in new window) |
| Contract number | 101178180 |
| Funders | |
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Key project impact
| Collaborative data practice pilots in 6 countries and cross-sectoral implementations and experience sectors | 6 |
| Relevant recommendations for successful digital transformation made towards 10 different legislative files | 10 |
| Stakeholders are involved in Policy Labs | 150 |
| Unique listeners of the project podcast | 2,000 |
| Practitioners and CCSI professionals reached via events | 3,000 |
| Professionals reached by solutions for operations-focused data models and digital tools | 7,000 |
| Visitors to the website | 15,000 |